To those of us who look beyond glittering surfaces and misleading headlines, the London 2012 Olympiad was a spectacular carnival of conspicuous consumption which demonstrated much that is wrong with what we like to call ‘civilisation’.
If aliens had visited Earth during this Olympic Orgy they would have been amazed to see stupendous sums spent on a largely inconsequential jamboree, while all around massive cuts are being made to vital public services that are central to the health, wealth, and happiness of human beings everywhere. And while millions around the world remain at risk of starvation, thirst, hypothermia, disease, war, poverty or disaster, the hundreds of millions of pounds spent on these Games and the air of supreme importance attached to them, just cannot be justified in any sane universe. In a time of so-called ‘Austerity’, when people are losing their homes, their livelihoods, and their lives, this extravagant luxury is pretty much offensive to me. Somebody somewhere is making out like a bandit from these Olympics, and it sure as hell isn’t the taxpayers who subsidised the success of the UK athletes, to the tune of, according to this article, about £4.5 million per medal won.
I do feel a little sorry for the athletes though. No blame can be attached to them for what the Olympics has become. All that hard work, dedication, and sacrifice in pursuit of extraordinary feats of physical ability or endurance, only to find their efforts in effect hijacked by corporate and political vultures. The athletes have become little more than pawns, or lures. And indeed, in my own case, I was lured into watching through the sheer brilliance of the athletic displays, despite my initial ambivalence. In an ideal world sport would be just about sport, but sadly the ideal world is still some way off.
As David Cameron has admitted, the Olympics are about “more than medals”. There are games being played around The Games, by politicians and businessmen. For these people, the Olympics is not about the sport, it is about the opportunity to exploit the event for their own ends. And their efforts in that regard are as single-minded and determined as that of any athlete. But instead of a constant quest for Personal Bests, this is a constant quest for power and profit.
And while we know already that Team GB enjoyed a heady yield from London 2012 in terms of medals won, only time will tell about the ‘return’ for the likes of the Coalition Government, and the host of corporate sponsors. Already the indications are that the Games have served some of their political purposes. The Sun claims that the Olympics has sparked a “massive feelgood factor”, whose “afterglow” will “help us through these tough times”. Cameron is quoted in The Scotsman outlining exactly what the message of these games is supposed to be –
“We do face a very tough economic situation and I do not belittle that at all. It is a very tough economic world we are in. But in a way, what these Games show is that if you work hard enough at something, if you plan something, if you are passionate enough about something, you can turn things around. I think that is the lesson people can take from these Games”.
What we have there is the reinforcement of neoliberal capitalist myths, that anyone can make it if they work hard enough, and that competition is good and healthy. Never mind that most of elite sport in the UK is subsidised by the State, or from semi-nationalised Lottery funding.
The Independent claimed just before the opening of the Games that –
“Mr Cameron will say he intends to devote his energy to drumming up business on the back of the global event, which will give the Government a chance to sell Britain to the world“.
On other words to find investors for the public services he is selling off, and increase the profits of his buddies in major corporations.
In the Daily Mail, David Cameron is said to be pleased that the Games provided a “boost to the Union”, which no doubt will be useful to him when it comes to the referendum on Scottish independence. The jingoistic coverage of the Games by the BBC will have, of course, played a large part in that. All those lingering, loving shots of the union flag. And of course, when the Conservative MP Aiden Burley tweeted “Thank God the athletes have arrived! Now we can move on from leftie multicultural crap. Bring back red arrows, Shakespeare and the Stones!“, it allowed Cameron, who had previously claimed “multiculturalism has failed”, to position himself as the soft, liberal and tolerant face of British nationalism. In the same speech he claimed the UK “needed a stronger national identity”, and undoubtedly he is using the success of the UK Olympians to further that cause.
The sensational success of Mo Farah has already been utilised by David Cameron for propaganda purposes, namely to lend credence to the myth that the UK government is sincerely committed to tackling the problem of world hunger. Millionaires Against Poverty don’t ya know? It’s kinda like when in 2005 the Labour Health Secretary, Patricia Hewitt, claimed the Games would help advance the good health of the nation. Presumably that is why McDonald’s, and major environmental polluters like BP and Dow Chemicals ended up as major sponsors of the Games….?
Forgive me if I think it’s all a load of bollocks. And dangerous bollocks at that.
There’s a lot more that could be said about this, the failure of the Olympic Truce – Syrian delegates were refused visas into the country,(incidentally, this article is a must read for the outrageously biased reporting), UK troops remaining on active service in Afghanistan, surface-to-air missiles on roofs in London, or the kettling, beating, and arrest of nearly two hundred Critical Mass cyclists at the same time as Danny Boyle’s feelgood Opening Ceremony was extolling the virtues of past protest in this country. But at least Boyle reminded us a little of that legacy. One of solidarity in the struggle for a better tomorrow, won for us by the struggle of our dissenting foremothers and forefathers. And that is the real legacy we should take from these Games, not some tawdry promises from the likes of Coe, Cameron, or Johnson.
We should not be content with bread and circuses.
August 14, 2012
Categories: 2012, Activism, Capitalism, Human Rights, Iraq, London 2012, Politics, Propaganda, Syria, The Sun, Thoughts, War . Tags: 2005, Afghanistan, afterglow, Aiden Burley MP, aliens, arrest, athletes, BBC, beating, bollocks, Boris Johnson, BP, bread and circuses, business, carnival, civilisation, coaltion government, competition, consumption, corporate, crap, Critical Mass, cuts, cyclists, Daily Mail, dangerous, Danny Boyle, disaster, disease, dissent, Dow Chemicals, elite sport, endurance, exploitation, feelgood factor, flag, Games, Guardian, hard work, Health Secretary, human beings, hunger, independence, jamboree, kettling, legacy, liberal, London, lottery, lures, McDonald's, medals, Mo Farah, multicultural, myths, national identity, nationalism, neoliberal, olympiad, Olympic Truce, opening ceremony, orgy, Patricia Hewitt, pawns, personal bests, political, poverty, power, profit, protest, public services, red arrows, referendum, reinforcement, Rolling Stones, roofs, sacrifice, Scotland, Scotsman, Seb Coe, Shakespeare, soft, sponsors, starvation, state funding, Surface to air missiles, team GB, the Independent, thirst, tolerant, twitter, Union, visas, vultures, war, world hunger . Author: blacksheepdiarist . Comments: Leave a comment
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